Snapchat is debuting its first in-app purchase. It’s a new way for it to make money by letting users purchase three extra Replays of Snaps they just watched for $0.99. The company is also adding a new feature called lenses that lets users add effects to their face. When in Selfie mode, Snapchat will detect their faces, and users can then tap and swipe to add little overlaid masks and images.
Until now, Snapchat had only monetized through advertisements. By offering in-app purchases it could better squeeze cash out of its die-hard fans who might not want to sit through commercials, but would love to see that last ephemeral message again.
Until now, Snapchat had only monetized through advertisements. By offering in-app purchases it could better squeeze cash out of its die-hard fans who might not want to sit through commercials, but would love to see that last ephemeral message again.
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