Facebook is expanding its live-video feature to Android users, the company announced in a blog post today. This rollout is initially for those based in the U.S. and will begin next week, but “more countries [are] coming soon,” Facebook confirmed.
Live-video is Facebook’s answer to similar services from Twitter-owned Periscope and independent startup Meerkat, which works with Facebook’s API but was booted from Twitter’s platform. Opening a live-stream which is located at the top of the Facebook mobile app — allows a user to broadcast what they are doing in real-time to their friends, followers and other people on the social network.
With 1.5 billion monthly active users, Facebook has the kind of scale that any company, particularly mobile video startups, would die for, but that doesn’t necessary mean every new feature or service will succeed. Facebook is known for so many things that honing its appeal around a specific feature is tricky. Plus, it isn’t exactly the best social network for breaking or instantaneous events, such as news or live-video.
‘Going live’ on Facebook needs friends to quickly join your stream for it to be effective or fun for users. That’s not necessarily a call to action that all Facebook users are accustomed to making.
Live-video is Facebook’s answer to similar services from Twitter-owned Periscope and independent startup Meerkat, which works with Facebook’s API but was booted from Twitter’s platform. Opening a live-stream which is located at the top of the Facebook mobile app — allows a user to broadcast what they are doing in real-time to their friends, followers and other people on the social network.
With 1.5 billion monthly active users, Facebook has the kind of scale that any company, particularly mobile video startups, would die for, but that doesn’t necessary mean every new feature or service will succeed. Facebook is known for so many things that honing its appeal around a specific feature is tricky. Plus, it isn’t exactly the best social network for breaking or instantaneous events, such as news or live-video.
‘Going live’ on Facebook needs friends to quickly join your stream for it to be effective or fun for users. That’s not necessarily a call to action that all Facebook users are accustomed to making.
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